experiential marketing campaigns

Put feeling into event marketing

We blend sight, smell, sound, touch and taste to bring your brand to life in a way that creates a stronger connection.

Sensory storytelling taps into instinct, emotion and memory for a richer immersive experience that boosts audience engagement.

That’s why we design spaces that go beyond the visual, crafting sensory-led experiences that resonate long after the event is over.

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Visuals designed for memorable experiences

Sight is often the first sense to spark curiosity – and at events, visuals do more than catch the eye. They shape perception, set the tone, and spark recognition with your target audience. From bold architecture and vibrant graphics to custom lighting and thoughtful detailing, we design immersive environments that radiate your brand personality and communicate key messages with clarity.

The result? Environments that don’t just create buzz and draw a crowd – they build lasting brand loyalty.

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Tap into the power of scent

Scent creates instant, emotional connections to engage attendees before they even see you. It’s one of the most powerful tools for brand recall – and is often overlooked in traditional marketing strategies. We use professional-grade diffusers to subtly infuse your space with personality, creating positive associations with your brand and a unique atmosphere that’s as unexpected as it is impactful.

From fresh coffee to beach breeze, our extensive scent library helps you set the tone, stand out and stay in mind.

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We approach every project with energy, care and big smiles. It’s not just about what we can do – it’s about how it feels to work with us.

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Sound that speaks volumes

Whether it’s ambient soundscapes or bespoke branded beats, audio adds richness and rhythm to your environment. It enhances recall, strengthens mood and creates the energy you want your visitors to feel. Whether it’s a continual flow, a mood breaker during quiet periods, or a supporting sales pitch – carefully considered sound will add an additional dimension to your event.

From live performances to messaging directly related to your brand, we’ll help you choose the right audio cues to drive emotion, attention and atmosphere.

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Feel the difference

Tactile event elements bring your brand to life with hands on experiences. From textured materials to thoughtful finishes, touch is how you add depth and dimension to your space. Not only does this extra attention to detail offer a higher quality finish to your design, but also generate excitement and connection with potential customers. Interactive workshops, games and activations can enhance engaging experiences, that can also offer something tangible to take away and leave a lasting impression.

We design interactive activities and finishes that give visitors something to explore, enjoy and remember. Details matter. And when they’re done right, they elevate everything.

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Flavour that sticks with you

Want to surprise your audience? Feed the senses – literally. Offering a taste experience adds warmth, hospitality and a whole new way to create connection.

From custom-branded food and drink to personalised activations, we’ll help you deliver something delightful that visitors take with them (both in hand and in memory). It’s a flavourful way to extend your brand presence and spark conversation – long after the event.

 

Engagement you can measure. Results you can build on.

Our sensory experiences are designed to deliver impact – and insight. Through data capture, lead generation and interactive tech, we help you understand what engages attendees, where it’s working and how to build on your strategy at your next experiential event.

From pre-show strategy to post-show performance, our approach turns your event into a powerful tool for growth – combining emotion and experience with tangible ROI.

Bring your brand to life with Tecna. Let’s make your next event one to remember – for all the right reasons.

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Questions? Let’s get you the answers.

  • What should I consider when using sensory experiences in my event?

    Sensory experiences can elevate your event from expected to extraordinary – but only when done right. Start with your audience: who are they, what do they care about and how do they want to engage? Understanding the preferences, sensitivities and pain points of your target demographic is essential to getting it right.

    Align every interactive element with your event objectives. Whether it’s scent, sound, lighting or texture, each detail should reinforce your message – not distract from it. Keep your sensory mix balanced and purposeful to avoid overwhelming your audience.

    Factor in logistics too. Is your venue equipped for tech integrations like scent diffusers or projection mapping? Will the setup work for everyone, including those with sensory impairments? Safety and inclusivity are non-negotiables.

    Be realistic about your budget and focus on high-impact elements that deliver lasting value. When thoughtfully considered, sensory design helps you craft more meaningful, measurable and memorable event moments – connecting with your audience on a deeper level.

  • What are the challenges in designing immersive experiences?

    From balancing sensory input to making tech work in real-life environments, it takes clever thinking to get it right. You’ve got to consider diverse audiences, keep the narrative clear and blend all elements seamlessly – without overwhelming or excluding anyone.

    Add to that budget constraints, venue limitations and the complexity of measuring success and it’s clear that creating a truly immersive experience takes more than big ideas. It takes purposeful creativity, expert planning and a partner who knows how to bring it all together.

  • How can different senses be activated to create immersive marketing?

    Immersive events aren’t built on visuals alone. By engaging all five senses, you can create richer, more meaningful brand moments. Use dynamic visuals to catch the eye, soundscapes to shape mood and scents to trigger emotion. Flavour can surprise and delight, while tactile details invite interaction. When sight, sound, smell, taste and touch are intentionally layered, your space becomes more than memorable – it becomes unmissable.

  • What role does storytelling play in sensory event design?

    In sensory event design, storytelling isn’t just a nice-to-have – it’s essential. It gives structure to the experience – guiding what people see, hear, touch, smell and taste – so nothing feels random or out of place. With a clear narrative, your event becomes a journey.

    The right story builds emotional connection, brings your brand values to life and keeps people engaged from start to finish. Adding layered sensory cues, means customer interactions linger in the memory and keeps your audience coming back for more.

    Whether it’s a product launch, a conference, or a brand activation, storytelling helps your experience land with meaning – and makes sure it lasts long after the doors close.

  • How can technology be integrated into sensory experiences?

    When used with purpose, technology takes sensory engagement to the next level. From immersive VR and projection mapping to interactive touchscreens and scent diffusers, you can create richer, multi-dimensional moments that spark curiosity and deepen emotional connection. Whether it’s sound that shifts the atmosphere or cutting edge technology that responds to visitor interaction – you can bring your story to life in unforgettable ways.

  • How do sensory experiences enhance my next event?

    Immersive experiences create deeper, more memorable events by engaging the senses of potential customers and forging deeper connections. They spark emotion, shape atmosphere and bring your story to life. It’s how you turn passive visitors into active participants – and your brand into something people remember.