SportsPro Media

The Client

SportsPro Media is the world’s leading international media company for the sports industry; working on a series of exciting events that offer many networking opportunities, and interesting ways to deliver content. We caught up with Yin Khoo, Head of Production at SportPro Media, to learn more about why our partnership has flourished.

Taking Events to the Next Level

Since first working together back in 2019, SportsPro Media has worked on multiple events with Tecna UK, complete with a range of T3 features to enhance, and take their events to the next level.

SportPro Media’s Head of Production, Yin Khoo, explains how the partnership has taken off through first working on SportsPro Live and SportsPro Fan Conference.

Yin explains,

“I found out about Tecna UK through my graphics supplier, whom I have a great relationship with. He knows that it is easier for me to deal directly with suppliers and thus began the start of this partnership.”

“Working with Tecna UK has added an extra supplier on my procurement books! And another contact to my list.”

Branded Spaces and Added Levels of Professionalism

For SportsPro Media’s fan events, Tecna UK created a set of different features to complement their project, including exhibition booths, backdrops, and general wayfinding. Yin discusses the decision to choose T3 for these events,

“Using T3 ensured that our event venue became a branded space and was part of the event, not just a physical location. T3 has given our events an added level of sophistication and professionalism.”

Yin continues,

“It’s great knowing that the Tecna UK team will do anything and everything to try and make my brief work. On the odd occasion when it doesn’t, it’s only as a result of going through every possibility before coming to that conclusion.”

“Having Tecna UK understand our position in the industry, and being open to working with my graphic supplier, means I have a team I can call upon and trust for all my events.”

Pushing T3 Design Ideas

In addition to the standard framework, Yin explains how they pushed their design efforts with T3 to improve the look of their event,

“We integrated plasmas into the exhibition booths; they were a requirement at the events. But we also used lightboxes to give the graphics an extra pop.”

“Luckily, if I had any last-minute requests, Tecna UK was on it. Extra lightbox here, wayfinding pillar there. Having Tecna UK understand our position in the industry, and being open to working with my graphic supplier, means I have a team I can call upon and trust for all my events.”

A Big Future…

We love to hear that SportsPro Media has had such great experiences whilst working with Tecna UK and T3.

Yin discusses that they’ve got a few events coming up, with a large requirement needed from Tecna UK,

“Not that the Tecna UK team know this yet…but SportsPro Live is planned to be our next UK based event, and will be by far our largest requirement from Tecna UK.”

“We are excited to continue this relationship with Tecna UK going forward.”

As are we!