ManyPets

The challenge: a fresh start with a tight turnaround

ManyPets had parted ways with their previous stand supplier and were gearing up for London Vet Show, a key event in their calendar. With time short and expectations high, they needed an exhibition partner who could move fast without cutting corners.

Team Tecna jumped into action, bringing new ideas together with some pre-committed design features they’d already introduced to their audience through social media.

The result? A stand that not only met the deadline but delivered a high-energy, high-impact experience that was a hit with visitors.

Taking a brand evolution to the show floor

In 2022, ManyPets came back with a new challenge. They were transitioning from ‘Bought by Many’ to ManyPets, and their next event would be a major part of launching their refreshed identity.

A rebrand is about more than a new logo. It’s about recognition, impact, and making sure the message lands. So, how do you make that happen in an exhibition space?

We worked with the team to maximise their budget while delivering fresh, bold branding. Instead of scrapping everything and starting over, we repurposed existing graphics, introduced a striking hanging banner, and updated their stand visuals to showcase the new identity.

This approach ensured that every penny spent was invested in impact – not wasted on unnecessary rebuilds. The result was a stand that felt brand new, without the cost and waste of starting from scratch.

Bringing the fun: engagement that works

ManyPets doesn’t just exhibit – they engage. Their stands are designed to be interactive, playful, and packed with ways for visitors to get involved.
Over the years, we’ve built in:

• Hidden storage for giveaways: because running out halfway through a show isn’t an option.
• Branded games: from a grabber machine to an interactive spin-the-wheel.
• Live activations: including a seminar space with a stage, seating, and full AV setup.

At their latest event, they wanted to go bigger on engagement. The idea? A “Build Your Own Kennel” activation; a hands-on experience using modular framework. The goal was to create something fun, on-brand, and fully interactive. The result? A standout activation that drew in visitors and kept them engaged.

What ManyPets like about Tecna

ManyPets love to get hands-on in the process, whether that’s coming to our HQ
to review pre-builds, testing out materials, or bouncing ideas for new ways to
engage their audience. They know that with Tecna, they’re getting flexibility,
sustainability and impact.

From their first fast-turnaround project to their latest activations, ManyPets have
embraced a smarter, more sustainable way to exhibit, and we love helping them
bring their ideas to life.

The service was professional, and we always have absolute confidence our space will look incredible. Organising large scale events comes with its challenges and stress, but one thing we do not need to worry about is the construction of our stand when we use Tecna. Our space always wows, attracts attention and the communication is always brilliant. We always look forward to collaborating with Tecna and exploring new ideas, and all the team we engage with are so enthusiastic and helpful.