The project

When you’ve only got 16 square metres to work with, every choice counts. At Digital Health Rewired 2025, we delivered two unique stands and proved just how dramatically different creative direction can be.

Netcall and EDM Healthcare had identical footprints at the same show. One space focused on bold visual punch, while the other leaned into story-driven contrast. Both packed in function, presence, and style.

Netcall: bold by design

Netcall didn’t want ordinary – and luckily we don’t do boring. Their brief called for vivid creativity, and we delivered a high-energy, brand-led display that turned heads across the show floor.

A striking palette of yellow and black anchored the stand, with slash-angled detailing across surfaces creating dynamic structure and visual rhythm. Carefully layered elements included product demo screens, a presentation screen, integrated merch storage, and a custom vision panel on the door (one of our signature touches in 2025) – proof that smart functionality can also be a design feature.

Even the flooring earned its place in the story, incorporating key messaging directly into the layout. Above it all, a crisp box banner with a branded underside helped the stand punch above its weight, and grab attention from across the venue.

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EDM Healthcare: the power of narrative

While Netcall went for bold contrast, EDM Healthcare’s stand was centred around visual storytelling. Their message? To demonstrate the difference between paper-based document storage systems and a more sustainable, digital-first future.

We split the stand on the diagonal. Two futures; one digital, one dark and foreboding. On one side, gritty textures, industrial detailing, and stark visuals showcased the outdated struggle of physical document storage. On the other, sleek Nordic-inspired lines and calming materials brought to life the clean, efficient world of digital transformation.

This powerful contrast helped the EDM team initiate conversations that resonated. The stand included integrated AV and lighting, clean shelving with foliage accents, and practical meeting spaces that didn’t distract from the overall message.

This was brand storytelling made spatial – and it hit the mark.

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Smart thinking meets seamless delivery

Design is only half the story. Our in-house project teams worked closely with each client to ensure these creative concepts came to life with purpose and precision. Both stands were carefully constructed using modular components, enabling custom details without compromising on speed, sustainability, or reusability.

Despite their compact footprints, each build included cleverly concealed storage, AV integration, and brand activations – all delivered with our signature attention to detail.

Small Spaces… Big Impact

Netcall and EDM Healthcare are proof that you don’t need endless space to create unforgettable brand experiences. With strong creative vision, purposeful design choices and expert delivery; compact stands can become powerful platforms for brand storytelling, visitor engagement and real event ROI.

Whether you’re looking to go bold, be clever, or simply make the most of your space – We’re here to help you push the possible.

Push the Possible.

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