Simba

Creating a stand that feels like a sleep sanctuary

Simba first reached out through our website, looking for an exhibition partner who could help them make an impact at the Independent Hotel Show. They wanted more than just a good-looking stand; they needed a space that captured the essence of their brand; calm, breathable, and effortlessly premium.

Sustainability was key. With our modular system, we could offer them a reconfigurable, low-waste solution that aligned with their values while still delivering a high-end look. Our creatives worked closely with the Simba team to create a mood board, drawing inspiration from their existing branding.

A central theme emerged, their signature floating bed and foliage graphics. The challenge? Turning those into a tangible, immersive experience.

Bringing the brand to life

Every element of the stand was designed to feel effortless yet meticulously crafted. To create the illusion of weightlessness, we designed floating mattress displays, carefully engineered to be fully load-bearing while still appearing light and inviting.

The stand featured lush greenery, mirroring Simba’s signature visuals and reinforcing their commitment to sustainability. To make the space work hard, we introduced a gantry structure, adding height for brand visibility while creating a natural divide between different areas.

Beneath it, we incorporated a relaxed meeting space, offering a comfortable place for conversations. The structure also allowed for multi-level mattress displays, with AV content to add movement and storytelling to the space.

Every detail mattered. To make Simba’s logo stand out from across the venue, we created backlit 3D signage, giving it a bold, high-impact presence. And when Simba requested that their personally sourced wooden panels be integrated into the design, we made sure they were seamlessly incorporated, adding warmth and texture to the stand.

From concept to reality

A great design is only as good as its execution. That’s why, at Tecna, we pre-build every stand before it reaches the exhibition floor, giving clients complete peace of mind and the chance to make refinements before the big day. Simba visited Tecna HQ to see their stand fully constructed, ensuring every detail was perfect ahead of the Independent Hotel Show.

The result? A seamless, high impact stand that brought their brand to life, delivering the premium experience they set out to create.

Evolving the stand for future success

Following the success of the Independent Hotel Show, Simba returned to Tecna for their next event, HIX. With a different stand size and layout, we adapted the design to fit the new space showcasing just how flexible and reusable our modular system can be.

Now, we’re in discussions about new brand activations, exploring even more ways to help Simba connect with their audience. Because when an exhibition stand is designed right, it’s not just a one-off – it’s a foundation for long-term brand impact.