Creating a stand that feels like a sleep sanctuary
Simba first reached out through our website, looking for an exhibition partner who could help them make an impact at the Independent Hotel Show. They wanted more than just a good-looking stand; they needed a space that captured the essence of their brand; calm, breathable, and effortlessly premium.
Sustainability was key. With our modular system, we could offer them a reconfigurable, low-waste solution that aligned with their values while still delivering a high-end look. Our creatives worked closely with the Simba team to create a mood board, drawing inspiration from their existing branding.
A central theme emerged, their signature floating bed and foliage graphics. The challenge? Turning those into a tangible, immersive experience.