Solopress

A concept that stood out – literally

From the outset, we focused on clean, simple geometry that would create an inviting, open structure, designed to draw visitors in and keep them engaged.

At the heart of the design was a striking spanning arch, framing the space and providing a natural flow into activation areas. But we didn’t stop there. Inspired by the Solopress brand identity, we transformed one of their key visual elements – a multi-functional knife – into a bold 3D overhead feature. And then we took it a step further, turning it into a dynamic, spinning centrepiece, adding movement, energy, and an unmissable focal point.

The entire stand was designed with sustainability in mind, utilising tension fabric graphics over our unique modular system for maximum impact with minimal waste. A large storeroom seamlessly blended into the design, keeping logistics practical without compromising aesthetics. Meanwhile, activation areas and a high-energy barista station ensured a buzzing atmosphere throughout the show.

To tie it all together, we printed a full-colour floor graphic, blending seamlessly with the surrounding wall finishes for a unified, immersive brand experience.

Precision planning: the Tecna approach

New for Solopress was our full pre-build process, where we assembled the entire stand before the show even began.

Why? Because we believe attention to detail makes all the difference.

Pre-building allowed us to fine-tune every element, ensuring perfect execution and peace of mind before the stand even arrived at the NEC. It also gave the Solopress team an early preview of their space, meaning no surprises, no last-minute stress, just confidence in a flawless final result.

Delivery that made an impression

By the time doors opened at The Print Show, everything was in place ahead of schedule. The stand looked incredible, functioned seamlessly, and became a social media sensation, drawing visitors in, generating valuable leads, and giving Solopress a standout presence on the show floor.

Why Solopress chose Tecna

For Solopress, it wasn’t just about the final stand, it was about the whole process.

• Meticulous project management – Every detail clearly planned and communicated, ensuring a smooth journey from concept to completion.
• A design-first approach – We didn’t just build a stand; we created an experience that captured their brand essence and engaged their audience.
• Flawless execution – From pre-build to final delivery, everything was ready ahead of time, setting Solopress up for success.

Tecna took our designs and made them a reality. We had some bold ideas — a 2.5m rotating Swiss army knife motif above the stand was ambitious, to say the least! However, the team worked tirelessly behind the scenes to deliver the wow-factor we were aiming for.

I recommend that anyone planning a trade show on this scale takes advantage of the pre-build. We were able to see the stand a month before the show, allowing us to make any adjustments or spot potential issues well in advance. It really put my mind at ease. I was also able to share the design with our internal team, so they could familiarise themselves with the look and feel of the space ahead of time.

It was great to be able to put my trust in Tecna, knowing I could arrive the day before the show and find the stand fully assembled and ready for action. They took care of all the behind-the-scenes tasks including risk assessments, rigging etc; freeing me to devote the time and attention I needed to prepare our customer-facing elements.

The dismantling of the stand on the final day was equally seamless. We packed up our marketing materials, wheeled away the coffee cart, and left Tecna to handle the teardown!

Ready to take your exhibition stand to the next level? Bigger impact, zero hassle. Start your journey with Tecna today.