The project

Evolving exhibition success

From small-scale activations to show-stopping exhibitions
Technogym is a global leader in fitness equipment, known for shaping the world of wellness, and training everyone from beginners to elite athletes. With decades of experience, including as the official supplier to nine Olympic and Paralympic Games, they set the benchmark for fitness innovation.

Their UK team first came to Tecna looking for a flexible display solution for small- scale activations. Now, more than eight years on, we’ve helped them scale their exhibition presence into something bigger, bolder, and more bespoke, without compromising on sustainability

The challenge: a flexible solution for every event

When Technogym first approached Tecna, they needed a display solution for hotel-based events and smaller UK activations. They wanted something they could self-build, that easy to transport, and simple to set up.

We designed a system of modular lightboxes and seamless displays delivering
maximum impact with minimal hassle. But as Technogym’s UK events grew, so did their need for a more high-end, tailored look. They wanted to maintain the efficiency and sustainability of their modular setup while elevating their stand design to match their premium brand.

Technogym and Tecna
modular exhibition stand

The solution: a stand that grows with them

We worked closely with Technogym to evolve their exhibition presence. From storing and managing their graphics to handling giveaways, small equipment, and logistics, we became their trusted exhibition partner.

As they expanded into larger UK shows, we helped them push the possible, integrating high-gloss acrylic finishes, 3D signage, video walls, and custom flooring to create a striking, premium look.

Throughout this evolution, sustainability remained key. Their original modular kit still plays a role at every event, but we continue to enhance and refine their stands adding fresh elements without waste.

bespoke modular stands

The result: a long-term partnership

Today, Tecna delivers a full turnkey solution for Technogym’s UK exhibitions. Whether it’s a large-scale trade show, a pop-up activation, an in-house showcase, or a conference installation, we handle every detail so their team can focus on what matters most.

We don’t just build stands – we build relationships. Technogym trusts Tecna because we understand their brand, products, and goals inside out. Our local facility means they can visit whenever they need to access storage, explore materials, or attend pre-builds. And with every project, we refine and reconfigure their kit to create fresh, tailored solutions that maximise impact and efficiency.

What do Technogym like about Tecna?

Technogym like the fact that Tecna UK are based locally so they can come in to access storage, look at new sample materials and attend pre-builds.

They have confidence in our understanding of their products and requirements. It’s also an added level of trust to have grown with them over the years, reconfiguring their original kit to suit specific events and goals. We work smoothly with their equipment installers and know how their products need to be displayed, offering a flexible, client focused service. We love how creative they are and will always work with them to realise an idea but in the most efficient and cost-effective way.

The Tecna team did a great job with the planning, preparation, and execution for the recent Technogym event. Led by a strong project management focus the attention to detail and hard work in executing our booth was first class.

Commercial Marketing Manager
Technogym

The take-away 

Exhibiting isn’t about starting from scratch every time – it’s about building smart, evolving strategically, and making every show count. By blending creativity with practicality, sustainability, and seamless delivery, Tecna has helped Technogym turn their exhibition programme into a powerhouse of brand engagement.

Want an exhibition stand that grows with your business? Look no further.

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