A stand that delivered more
With a blank creative canvas, we designed a stand inspired by the bold, cutting- edge aesthetics of Z by HP hardware. It needed to work hard, not just in grabbing attention, but in guiding visitors through a structured journey tailored to their level of AI knowledge and understanding of Z by HP’s ecosystem.
From the outside, it was punchy, dynamic, and immersive. But behind the scenes, we engineered an intelligent, highly functional space. Hidden air conditioning, data cabling, and safety systems ensured that the stand remained polished and seamless despite housing a significant amount of tech.
With the right mix of lighting, bold architecture, and immersive activations, we
transformed the space into an unmissable destination.