Exhibition Stand Layout

If you are looking for bespoke exhibition stands, the first step is to think about the layout design process. The way an exhibition stand is laid out can have a massive impact on your potential customers, making your stand a huge success. An exhibition show booth can be laid out however you see fit for your exhibition to attract attention and bring in as many visitors as possible.

Exhibition stand inspiration

Each time you visit an exhibition, there are some stands that attract your attention more than others. Subconsciously, you’re drawn to stands with attractive layouts and creative visual design, overlooking others entirely in the process.


But what is it about these engaging exhibition stands that make them stand out? Is it one specific quality, or a combination of factors that come together to create an appealing whole?


The answer depends entirely on the exhibition in question, its target audience and the brands/businesses in attendance. Some stands are more attractive to some people than others, just as some are more appropriate for certain types of exhibitions.


Even so, the same basic principles of a quality exhibition stand layout apply in all instances. By building a clearer picture of the various options available, it becomes much easier to make the right choice when looking to showcase your brand at any upcoming trade show.

design an exhibition stand

Design an Exhibition Stand

Three things need to be prioritised when designing an exhibition stand:


  1. Grabbing the attention of your target audience in the first place.
  2. Holding onto their attention long enough to motivate action
  3. Ensuring your stand is practical, versatile, functional & reusable


A good exhibition stand comprises a multitude of separate units that come together, to create an eye-catching composition.


All basic rules of design apply when creating a bespoke exhibition stand – harmony, balance, scale, proportion, emphasis and rhythm.

stand design for my exhibition

Design An Exhibition Stand

The amount of space you have at your disposal could be the biggest limiting factor you have to deal with. Likewise, your budget will also play a role in determining both the size and the sophistication of the stand you use to represent your business.


But when it comes to the practical aspects of your exhibition stand, you need to think carefully about your main objectives for the exhibition show. What you intend to accomplish should form the basis of every subsequent design decision made.

Good quality exhibition stands

Attractive Exhibition Stands

You have to assume that every attendee that approaches your stand will have already visited dozens of other stands. In which case, they are likely to have a fairly limited initial interest level, coupled with a fairly fleeting attention span.


This is where the smallest details can have a major impact. Always remember that if 60% of your performance is based on your exhibition stand, the other 40% lies in how you engage your audience.


A few ideas for making your presence more attractive at future trade shows include the following;

Distributing freebies, games & competitions, VR/AR experiences, photobooth, touchdown spots, charging points, music, food &  drink In short, think of anything you can offer that goes beyond the basic expectations of your target audience.


If you can give them something more than they bargained for, they’ll eat out of the palm of your hand!

Lets Chat

Tell us about your next project and we can create the perfect solution. Use our quick quote enquiry form or choose the most convenient method to contact us so we can discuss your next project.

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Exhibition details

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Your Project


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At TecnaUK we offer a wide range of services. You may require our full turn key solution or any combination of the below services.

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One of our designers will contact you to discuss your brief and provide a full quotation.






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Layout Options For An Exhibition Stand

Shell Scheme Stands

These are the modular two or three-walled stands used by most businesses, which can be customised from top to bottom and reused indefinitely. They are also available in sizes and configurations to suit all requirements and budgets.

Corner & Two Corner Stands

Corner stands often have a particularly welcoming and inviting vibe, and can therefore be just the place to position seating and relaxation areas. They also vary significantly in size, though can be much more expensive than comparable row stands.

Raw Space Stands

With a raw space stand, you are simply allocated a section of floor space which you can build a custom stand from scratch. Raw space stands open the door to limitless design possibilities, but are significantly more expensive and complex to put together.

Island Stands

Often the most expensive stands of all, island stands compensate for their elevated costs with exposure at the highest level. Islands stands don’t feature any walls, and are instead populated exclusively by display podiums, counters and freestanding branding materials.

Row Stands

A cost-effective option though with limited capacity for creative design, row stands are usually provided by the venue itself. This is where a series of stands share a row with one open side, typically positioned alongside a straight path or walkway.

modular exhibition stand

Bespoke & Space Only Stands

Tecna UK can also offer a custom exhibition stand design that will be a bespoke exhibition stand, designed uniquely for your brand, to help achieve the main aim/purpose of your exhibition stand.


When it comes to exhibiting a lot of the exhibition stands that you see will all be a very similar design, with their own graphics attached to the framework, but the look, feel & the way it interacts with potential clients will all be the same concept.


That is where our custom exhibition stand comes into play, with an exhibition stand that will be like no other at the exhibition, you can design the shape, the size & the way the stand interacts with potential clients.


Tecna UK can also design, deliver & build a space only exhibition stand that will fit within your given space, adhere to your budget all whilst standing out from the crowd.

Shell scheme exhibition design

Shell Scheme

A shell scheme exhibition stand is a highly flexible type of interchangeable modular stand, with limitless potential for modification and reuse. This type of exhibition stand typically comprises three walls (modular panels) mounted on a poled frame. Shell scheme exhibition stands create an extensive ‘blank canvas’ for brands and businesses to work with, enabling them to personalise every aspect of the stand’s design to suit their requirements.


With a shell scheme stand, you get a basic backdrop for your stand which can subsequently be configured and enhanced in any way you like. You can make your stand formal or casual, you can add seating to encourage prospects to stick around and you can bring the whole thing to life with custom lighting, AV and more.

resusable exhibition stand

Reconfigure & Reuse

Also worth factoring in is the extent to which the stand you design can be reconfigured and reused at a later date. Commissioning the design and manufacture of a new stand for every exhibition you attend is unlikely to prove cost-effective.



Modular exhibition stands are built around a basic framework that can be adapted into an entirely new design, extending its use to future events. Always consider the long-term value of the stand you are putting together for an upcoming event, avoiding single-use stands where possible.

FAQs

Got a question? We’re here to help.

  • How do you build an exhibition stand?

    To build an exhibition stand using T3, you just have to twist and lock components into place. No other system competes on speed and ease of build! T3 is a self-build system that doesn’t require any skilled labour, but our team of trained technicians are always on-hand if you want us to build it for you!

  • How big is an exhibition stand?

    Exhibition stands come in a range of shapes and sizes. Your chosen space at a trade show will determine how big your exhibition stand can be.

  • Can I apply a graphics to my exhibition stand?

    Yes, you can apply a range of graphics to your exhibition stand using the T3 system. The flexibility of T3 mean you can apply a wide range of substrates to the T3 framework. Take a look at our top pick of substrates for modular displays!

  • Can I reuse my exhibition stand?

    Yes, you can reuse your exhibition stand time and time again with the T3 system. T3 consists of components that simply twist and lock together, making it easy for you to reconfigure your exhibition stand to be a different shape or size for reuse.

  • How do you make your exhibition stand stand out?

    Whether your exhibition stand is big or small, there are many ways to make your exhibition stand, stand out. 1. Design your display with eye-catching graphics or features 2. Build a crowd by inviting visitors to your exhibition stand 3. Start your promotion early by teasing features on your display 4. Integrate a game or a way visitors can get hands on with your offering

  • How do you attract visitors to your exhibition stand?

    In a busy exhibition hall, it is important your exhibition stand catches the eye of visitors. There are a few ways you can attract visitors to your exhibition stand: 1. Invite attendees that have registered for that event. 2. Book appointments with existing clients at staggered times throughout the day. 3. Be hot on your marketing before the show. 4. Provide spaces on your exhibition stand where people can sit down and relax. 5. Create an enticing exhibition stand to get people talking. 6. Include games or interactive features to engage visitors. 7. Train your stand staff so that can encourage conversation with visitors.

  • What is a modular exhibition stand?

    Modular exhibition stands are designed with many different components that fit seamlessly together to create an exhibition display. They can be built in many different ways and combinations, integrating a range of features.
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