Sykes offers their customers the ability to book a huge range of over 20,000 holiday cottages to rent across the UK and Ireland. Each one of the holiday cottages has been personally inspected by a Sykes property expert and is priced fairly and affordable.
They exhibit at around 8-10 events per year, up and down the UK.
The Challenge
Sykes Cottages needed multiple shows to be delivered in relatively quick succession, with a sensible but quality solution that could be repurposed effectively where possible for the best economies of scale. The business objective was to deliver a stand experience to engage with potential new clients, and to welcome existing clients for meetings. The brief was to create a stand that had a warm and homely feel, but that clearly and concisely showcased the experience they offer, especially when stood alongside their competition to grab best share of voice at busy event venues, with a lot going on.
An Island stand space design was created, which would be the launch design basis for the forthcoming additional shows. The design created impact along with a WOW factor to it. Director James Longley shared initial concept designs for both the standalone Island stand and 5x3m Stand space which could be used across multiple shows. Once signed off, the project moved across to Project Manager Tom to deliver final execution, communicate regularly with the Sykes team and to manage final details such as furniture and carpet choice, giving the stand the perfect quality finish expected by the client.
The team utilised Tecna UK’s range of best-in-class activations such as the Interactive Touchscreen Totum to display Syke’s website, and a prominent mounted screen to play compelling content to engage customers on the stand and draw new customers to the stand when passing.
With a successful first show now completed; Sykes now has a 5x3m Stand ready for the next shows coming up. The Sykes team had a great onboarding experience not just with design but across the business including our ace installation team giving them the confidence they will have the best possible project delivered on time, every time
With Syke’s event manager Katie and Tecna UK’s project manager Tom now working closely together to tie up all show details, it means the team can ensure any added requirements and tweaks are captured and ensure every stand is perfect for each show.
"Your service so far has been nothing but outstanding, from the first briefing to the final details of these professional photos – it has just been such an easy and straight forward process. Tom has been so helpful and talked me through every single process with honest and open communication, which I really appreciate. Your office is gorgeous, and I had a fantastic time when I visited. I have been so impressed with every member of your team, Tom, James and all your exhibition technicians I met at the NEC. Nothing seems to be too much trouble and all the small details are so impressive, including the gorgeous little event survival pack you left for me!
I would like to express my thanks to you all at Tecna UK for all your hard working in making our exhibition dreams a reality! I can sleep soundly at night knowing Sykes are safe in your professional hands! "
- Katie Williams, Event Manager
Top reasons Sykes Cottages will use us again.
How Can Tecna UK Help You?
We will take any brief and create a fully bespoke exhibition stand design that will guarantee an impactful trade show presence.
Our T3 modular system can be used to build anything and combines the versatility of modular with the design features of a custom build. The system can be reused and reconfigured meaning you can use it over and over again, saving you money and making you more sustainable in your exhibiting.
We are a team of passionate design professionals; driven to deliver and build you bespoke exhibition stands that will transform your exhibition space in line with your goals. With a multi-disciplined team, we bring together a collection of expertise, ensuring we can create you an exhibition stand that is both practical and visually powerful.
With a keen eye for detail and creativity, we will take into consideration every element of your exhibition design to ensure it fulfils every one of your stand objectives and makes you stand out from the competition. We will transform any brief into a modular display stand design that is to scale, works within your budget, and packs a visual punch at your exhibitions.
The team are always up for a challenge, so
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