The Ultimate Guide To Exhibiting In 2024

Why Exhibit?

Exhibitions are an important part of the marketing mix allowing you to meet current customers, attract new leads and raise awareness of your brand.

Budget For An Exhibition

Budgeting effectively will help you feel more in control of your costs and achieve a better ROI.

Stand Out

When it comes to exhibiting, your stand is potentially one of the most essential elements of making a splash on the day. What will you do to stand out from the rest of the exhibitors.

Making The Most Of Your Leads

According to CEIR, 81% of trade show attendees have buying authority.

How To Choose Stand Position

If you’ve ever found yourself stuck on the outskirts of an exhibition, you’ll know that choosing the perfect placement can make all the difference to your event success.

Pre-Exhibition Marketing

The fantastic benefit of attending an exhibition is that the marketing reward start from the moment you've booked.

Driving Traffic To Your Stand

Having invested in your stand and spent countless hours preparing, it's important that you and your team attract as many of the right visitors to you stand as possible.

Return On Investment

When the event is finished, your leads have been contacted and nurtured; it's time to consider what effect your event has had on your business.

MANDY WOOSTER

Author